Expert Opinions

This section contains articles, medical blogs and opinions from the DermQuest Editorial Board for all dermatologists online. The section is divided into the following categories: Clinical Updates, Research Updates, Opinions on Practice Management (for dermatology advice relating to your practice), and articles on Surgery and Cosmetics.

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Expert Opinions

Interactions with your website via social media add to the authority and trust for your website by the search engines. That sounds good, but, dang it, Jim, I am a doctor, not a social media marketer. So why is social media for me?

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One should have two goals when thinking about location of your website on a search engine's query page. Of course, the ideal is to have the number one spot immediately below paid ads. Wouldn't that be great?! However, the top half of the first page will do well for your website. In 2014, The Huffington Post published an article with a now iconic headline, 'The Best Place to Hide a Dead Body is Page Two of Google'. Most people searching on the internet do not look beyond page one of their query results. The term 'above the fold' refers to the top 600 vertical pixels of a webpage as being the only information that visitors will look at, only the few that are interested in the in-depth coverage of the subject will actually scroll down to read the information below. That usually means that the most important information, your social media links, your calls to action have to be in the top half of the webpage.

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Since the discovery for aesthetic use, botulinum toxin type A (BoNT-A) has become the most popular cosmetic procedure. Recently, other potential cosmetic and non-cosmetic indications for BoNT-A have been studied. Among these, major depressive disorder (MDD) is probably the one that is attracting the most attention in the scientific field.

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The terms lichen planus pigmentosus (LPP), erythema dyschromicum perstans (EDP) and idiopathic eruptive macular pigmentation (IEMP) are often used interchangeably, and if one examines the medical literature, what is referred to as LPP in one publication is termed EDP or IEMP in another. Even pigmentary disorder experts around the world differ in their opinion about exactly what clinical and histopathological features constitute these entities.

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